#ff35bc binary is an exploration of obscure and obvious semiotic codes. The websites currently consists of five pages, each with a different message coded either in binary or hexadecimal language. While the #ff35bc pink is easily interpreted by the viewer as referencing femininity, the text requires machine assistance to decipher. The pages in binary read, “forget Yves Klein,” “the semiotic power of pink,” “inside the binary,” and the hexadecimal page reads, “outside the binary.” Launch the website here.
January 2, 2014 In