Makeup Tips appropriates three instructional videos depicting “natural” make-up to comment on the mandate of five-minute make-up. Although the original videos are divided by ethnicity, the make-up techniques all appear the same and the women look more alike than different. The actual application of make-up is removed—we only see the women’s faces change incrementally in melancholy moments of idleness. The women appear to be transformed against their own wishes; their faces betray their boredom and unhappiness, yet they passively endure the process.
November 2, 2011 In